Create a framework to enable business to measure its impact on society. The ensuing process built upon previous work by the Council, and has sought broad input from all sectors in the development community, in an endeavor to create a unique approach enabling companies to do better business – business that is both profitable and helps to address some of the world’s major challenges such as endemic poverty and ecosystems degradation. This initiative has drawn heavily upon other pioneering approaches adopted by companies from different industrial sectors and geographic contexts.