This paper examines strategies for communicating philanthropic corporate social responsibility (CSR) activities in public campaigns. Academic literature points to several factors that influence the success or public approval of such corporate communication efforts. This study specifically considers one of these factors – that of the congruence level between the company and the cause it supports in CSR activities. More specifically, it examines two existing campaigns with low companycause congruence, Kenneth Cole’s “Awearness” and Liz Claiborne’s “Love Is Not Abuse,” to determine if or how this detriment can be overcome. Results showed that other campaign factors are more significant to the success of a strategic CSR public communication campaign.